As part of my work at MatchMG, we were approached by Dominos Pizza to brand their school lunch program. It was an all-hands on deck exercise, and all of the designers that worked for the digital-arm of the company worked diligently on logos for Smart Slice.

We were given a bit of leeway as far as the branding was concerned. We were allowed to use the domino tile within the logo, and we didn’t have to give it the required whitespace around the it. 

As I was working through all of the iterations of my design, I thought about it as a purely typographic exercise and though that combining a collegiate font with something scripty and fun would get the message across.