Telling a brand’s story is easy if you just start by listening.

When approached with this project, the owner of Ampell I started by sending a questionnaire to the owner. I wanted to have a better understanding of where he wanted to position his brand, and how he saw it fitting in with his company’s goals. This was a great opportunity to build a brand from the ground up so I didn’t want to blow it.

After conducting a branding exercise I compiled my findings into a PDF that would serve as a way to move forward.